Amplify Credit Union Elevates Real Estate Lending and Loan Servicing Leaders to Senior Team

May 2, 2022

Reviewed By: Amplify

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AUSTIN, April 8, 2022 – In recognition of the growth and success of its real estate lending and loan servicing programs, Amplify Credit Union has promoted Kristin Keller and JC San Pedro to Senior Vice Presidents. In their new roles, Keller and San Pedro will join Amplify’s senior executive team, Keller as Senior Vice President of Real Estate Lending and San Pedro as Senior Vice President of Loan Administration.

Five years ago, Amplify originated approximately $100M in mortgage loans per year and did not service loans for other financial institutions. Today, the credit union originates more than $1B per year in mortgage loans and services a portfolio of more than $1B for 75+ loan investors. At the same time, Amplify loans are delivering industry-leading performance, with overall delinquencies far below industry averages.

Amplify Chief Executive Officer Kendall Garrison explained, “We’ve seen exponential growth in mortgage lending and loan servicing, and that’s a direct result of leadership by Kristin and JC. Most importantly, they’ve delivered that growth with quality. That includes quickly scaling our teams to navigate the biggest refinance boom in mortgage history while helping our borrowers with an unprecedented number of deferrals and forbearances in 2020.”

“Not only did we survive those challenging times, we came out stronger with a more competitive product set and a team equipped to deliver exceptional service for our borrowers and loan investors,” Garrison added. “The teams JC and Kristin lead made that possible, and we’re excited to include their voices among those on our senior leadership team.”

We’ve seen exponential growth in mortgage lending and loan servicing, and that’s a direct result of leadership by Kristin and JC. ”


Kristin Keller joined Amplify in 2013 as the Assistant Vice President of Real Estate Operations. During her tenure at Amplify, she has overseen a 5x increase in the size of Amplify’s real estate team and a 10x increase in total loan originations. In addition, she currently serves on the Board of Directors for the Texas CUREN, which is a member organization of credit union real estate lending professionals in Texas.

JC San Pedro will celebrate 25 years working in the banking industry this year, having started his career at Harlingen Area Teachers’ Credit Union. He also worked at University Federal Credit Union and held leadership roles at OneWest Bank and CIT Bank. For the past four years, he has overseen Amplify’s loan administration teams, growing the portfolio of loans serviced for others more than 4x, which have added more than $700M of high-quality earning assets to the balance sheets of credit unions around the country.

With the addition of San Pedro and Keller, Amplify will now have a seven-member senior executive team, which is led by Garrison and also includes Chief Experience Officer Stacy Armijo, Chief Information Officer Charlotte Morrison, Chief Financial Officer Jackie York and Chief Risk Officer Alan Hansford.

To learn more about loan participation at Amplify, please email [email protected].

About Amplify Credit Union

Amplify Credit Union offers fee-free banking and award-winning lending throughout the state of Texas. In 1967, the organization was founded as the credit union for IBM employees in Austin. Today, it provides digital-first banking and lending services to 60,000 members, including home loans, checking & savings accounts, commercial lending, and more. In addition, Amplify has been named a Top Workplace in Austin for three years in a row, and this year was named a Top 50 Workplace in the USA. The organization is rooted in its mission to improve the financial lives of its members and uses the proceeds from that to provide a safe place to call home for those without. Join us at


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