Green Screen Fiends
Published December 18, 2015
Every business has a story to tell
and Austin-based UPG wants
to be the one to tell it. Founded
in 2008 by television news veterans
Woody Harrison and Ben
Cecil, UPG is part video production
house, part advertising agency. They
pride themselves on bringing a fresh, creative
approach to videos created for product
marketing, testimonials, events, recruiting
and inciting brand awareness.
“Clients come here looking for ideas. They
come to us expecting creative leadership,”
"The objective is not to go viral, but to drive demand. Regardless if it's corporate storytelling or a TV commercial, driving demand is paramount," said Cecil.
The majority of their work is made for social
media, websites and events. The process begins
with a discovery session with the client
where a creative brief is built. That becomes
the compass for the rest of the process, which
is very collaborative, as UPG believes the clients
are the experts and should have major
input in the ultimate product.
After their TV news experience, Cecil and
Harrison wanted to go their own way, and
to create “a nice work atmosphere and to
do great work with great people in a great
place,” as Harrison put it. In the process,
they have built an impressive list of clients,
including W2O Group, Amazon, Dell, Intel,
the Michael Dell Foundation and their popular
zombie series for Grande Cable.
They have grown to five full-time employees,
including Creative Director Stephen Mick,
who brings 15 years of advertising agency experience
to the mix.
“We’ve had good year-to-year growth. While
we’re always looking for new clients, we never
want to have too many because we favor
quality over quantity in our work,” said Cecil.
“Good storytelling is what we’re about;
understanding audience and content.”
“We love working in Austin,” said Harrison.
“There are so many talented people in this
town—actors, editors, artists, crew… and
the great thing is, all of them are enthusiastic
and professional. We haven’t met a single
person with a bad attitude.”
UPG’s go-to banker is Amplify Credit Union.
“You can’t bootstrap a business without someone
like Amplify in your corner,” said Harrison.
“They’ve been our invisible partner for
years. Their trust in us has allowed us to take
advantage of opportunities,” added Cecil.
“Our previous banker didn’t have a passion
for running a small business. We feel like
Amplify is openly rooting for us.”
“Switching to Amplify was one of the
easiest—and best—things we’ve done,” said
7801 N. Lamar Blvd. Ste. D84
Austin, TX 78752