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The history of Amplify's Brockton branch

AMPLIFY NEWS

History of the Brockton Branch

Article by Jim Baker

The Brockton branch on Burnet Road will be replaced by the new Esperanza Branch

AMPLIFY NEWS

History of the Brockton Branch

Article by Jim Baker


History of the Brockton Branch

Published August 3, 2016

In 1984, the IBM Texas Employees Federal Credit Union – which would change its name to Amplify Credit Union 22 years later -- decided to open a branch outside of the IBM campus it had called home since 1967.

“This was a very bold step at the time,” said Paul Trylko, President and CEO of Amplify Credit Union, “It was our very first off-site venture.”

And when they went, they went big, occupying the 17,000 square foot space that became known as the Brockton flagship branch. So big was the Brockton space that, for the first few years, the building’s classroom space was rented for use by IBM. Eventually, though, the credit union’s growth outpaced even Brockton’s spaciousness and much of its back-office operations were later relocated to the Parmer Lane location.

Throughout its history, the Brockton branch has been the scene of much innovation. Amplify’s first member service call center with dedicated operators started there as did many advances in automated teller machine technology. The credit union utilized the latest, cutting-edge ATM devices, IBM’s PBM (personal banking machine), in real-world conditions at Brockton. Brockton’s branch personnel were tasked with showing members how to use the latest in high-end ATM technology, and Big Blue could observe their effectiveness first hand. “The Credit Union was one of the first credit unions in the country to use the RISC 6000, developed in Austin by IBM, and rolled out at Brockton where it was used for many years,” said Trylko.

Not only has the Brockton branch provided three decades of service to members, it has also been an incubator for talented Amplify team members to thrive and grow with the Credit Union. Many Amplify team members started in various positions at Brockton and can now be found throughout the growing credit union in both member service and member support roles and senior leadership.

Brockton saw a remodel in 2006 when the Amplify name was adopted and it had the credit union’s first wireless service reps, something that all Amplify branches now have. As the 21st Century wore on, however, it was becoming apparent that it was time to move on. Amplify’s new flagship branch will open at Esperanza Crossing and Burnet Road later this year and the Brockton era will come to an end.

“Ultimately, Brockton’s legacy is that it was the catalyst for Amplify’s remarkable growth,” added Trylko.

Want to know more about Amplify's new Esperanza Branch? Click here to go back to the main article.

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